OLIVIA GARDEN

OLIVIA GARDEN was created in 1967 by Jean & Micheline Rennette in Liège, Belgium. It was founded on the principles of providing hairdressers with high quality, innovative, beautiful & cutting-edge salon tools.

Today, Olivia Garden enjoys a position as market leader & has earned over 55 patents making its products widely popular with hairdressers in more than 102 countries.

Olivia Garden tools are also used backstage at New York Fashion Week as well as often spotted on TV shows, on movie sets & used by celebrity stylists worldwide.

We hope that you enjoy this pictorial timeline of Olivia Garden’s most memorable events, products, awards & milestones…

1967 Jean & Micheline Rennette established Olivia Garden in Belgium.

1968 One of the first to manufacture high quality synthetic wigs & hairpieces marketed as a fashion accessory.

1974 Introduced the Clairol hair color line to salons in Belgium.

1976 Launched large scale advertising campaign for the first non-aerosol & ecologically-friendly liquid line called: Formulation.

Pierre at age 5, modeled for Formulation magazine ad.

1976-1985 Collaborated with famous hair stylists from around the world such as Irvine Rusk (England) & Luis Llongueras (Spain) at Olivia Garden educational events.

1979 Silence HP: engineered & patented a truly silent blowdryer made with an unbreakable Lexan plastic casing. The first of its kind worldwide!

1980 Variocurler, Wavecurler, Spiralcurler, Bodycurler & Clip’n Curl: full line of patented perm curlers without rubber bands. Began exporting products to most European countries, USA, Canada & Japan.

1985 Rennette family moved to USA & opened a division of Olivia Garden selling its innovative collections of hair curlers.

1985-1987 In Europe, Olivia Garden became the master distributor of many USA brands like Kimberly-Clark, Inspire Books, RAJE massage brush & IMAGE liquid products, in addition to selling its large portfolio of Olivia Garden products.

1994 Pierre Rennette joins the company full time in the European office as head of the sales & marketing departments.

Launched Jet Set & Nitecurl: unique & patented self-gripping curlers which could be used for both perming & setting.

1995 Anne (Rennette) Maza began her full time responsibilities as head of the marketing & sales departments in the USA division.

1998 ProThermal: first Olivia Garden hair brushes to focus on quality, technology, innovation, performance, ergonomics & beautiful designs.

2002 Ceramic + Ion collection: first of its kind in the brush industry that combines both ceramic & ionic technologies.

Reflexions cape: first apparel collection of comfortable & elegant high quality styling capes.

2003 Complete line of merchandising solutions customizable to any configuration for salons & retail stores taking the concept of brush retailing to a whole new level.

2006 Healthy Hair: the first eco-friendly bamboo brush line with a beautiful & distinctive striped pattern.

ProTech apron: high-end salon aprons with unique butterfly clips & tool belt.

2007 SilkCut: high quality shears & thinners at an amazing price with a unique trade-in program.

The Brush Cleaner: a must-have for all hairdressers & consumers.

2010 NanoThermic: gorgeous chocolate & gold collection combining all the ultimate technological advances such as nano-silver, ceramic & ionic, ergonomic handle, especially engineered wavy bristles & retractable sectioning pick.

Dragon: hand-crafted with the finest Japanese steel.

2011 Kai Ziekursch joined European office as General Manager when Christian Brandeleer retires.

ThermoActive: the first completely vented round brush with a scalp-hugging barrel.

Expanded shear portfolio with the valuable additions of PrecisionCut, PowerCut & SwivelCut shear collections.

2012 Launched a brand new handle concept for its widely successful Ceramic + Ion thermal brush collection with a ringless handle making this great brush completely seamless!

TextureCut: professional texturizing shear collection. Unique teeth shape for gliding smoothly through hair.

Hair Brush Guide App: the first & only brush app to help consumers, store personnel & hairdressers select the perfect Olivia Garden brush based on the hair type & desired style. Downloaded & used in 97 countries!

Over 10 million brushes sold worldwide.

2013 FingerBrush: the first completely vented scalp hugging paddle brush made of independently articulated fingers.

Divine: revolutionary ergonomic shape brush reduces stress on the wrist.

Double Clip: the patented 2-in-1 sectioning clip which reduces time & quantity of clips needed.

First Look Book creating beautiful hair styles on a variety of hair textures & lengths using Olivia Garden tools.

2014 HeatPro: extreme heat resistant brush with proprietary Nylgard bristles & high-grade polycarbonate materials.

Urban Chic: fashionable apron & cape combined with quality & comfort.

Built state-of-the-art 37,000 sqft USA headquarters.

First New York Fashion Week sponsorships.

2015 EcoCeramic: features Nylgard bristles & handcrafted wood handle.

Cara: high-end, beautiful shears made of VG-10 Japanese steel & ultra slim design.

Beauty Store Business magazine: Featured on the front cover as a tribute to Olivia Garden’s longevity, success, & worldwide market leadership as well as its successful transition to its 2nd generation management.

International distribution surpasses 100 countries.

2016 Worldwide participation at professional beauty shows with large, custom-made, contemporary, high-end boutique booths at more than 40 trade shows per year including Las Vegas, Hong Kong, Bologna, London, New York, Long Beach, Paris, & more.

Ceramic+ion Speed XL: extra long barrel dries hair 25% faster.

iDetangle: first detangling brush with bristles customized to each hair type along with a scalp hugging vented design.

iStyle: compact & lightweight styling brushes that feature a scalp-hugging shape & memory-flex bristles

2017 Olivia Garden celebrated its 50th anniversary.

3D Design Technology: added to R&D department as it continues to design innovative products combining the best materials & technologies.

Magazine cover: Modern Salon featured the Power to the Tools campaign on its cover.

iBlend: invented to fully saturate & evenly distribute hair color & treatments.

SilkCutPRO: new generation of the best selling shears with improved featured and technologies providing even greater comfort & performance.

Education Team: formed to provide continuing education to stylists worldwide in classrooms, online & at beauty shows.

2018 EcoHair: eco-friendly handcrafted bamboo brushes with patented internal assembly mechanism.

MultiBrush: engineers the perfect detachable thermal brush & handle with a patented Perfect-Fit locking system.

Ceramic + ion Hair Dryer: worldwide launch of a powerful professional, ultra lightweight dryer with advanced ceramic & ionic technologies.

Hairstyling Extravaganza: celebrated Olivia Garden’s 50th year in Taiwan.

Olivia Garden Store: first boutique opened in high-end department store in Taichung, Taiwan.

Awards Winner: our hair brushes earn 13 awards from prestigious magazines such as Better Homes & Gardens, InStyle, Beauty Launchpad & more.

2019 OG Brush Collection: scalp-hugging paddle brush with removable cushion.

Ceramic + ion Flat Iron: with advanced ceramic & ionic technologies.

2020 Olivia Garden Corporate Logo: redesigned to modernize the image and broaden the appeal.

Personal Protective Equipment: due to the pandemic, we pivoted the company’s focus to assist hairdressers & consumers to affordable & good quality PPE items to help keep everyone safe. Product offerings included gloves, masks, face shields, disposable capes, chair covers, & clean bags.

Titanium + ion Flat Iron: with high quality, strong & long-lasting ultra titanium 3D floating plates.

Essentials Brushes & Apparel: provided low cost alternatives so people could have multiple capes & brushes in order to keep them sanitized during the pandemic.

2021 Thermovent: patented one-piece ventilated barrel design. Allows heat & cool shot to reach inside of brush head.

Titanium + ion Curling Iron: with high quality, strong & long lasting ultra titanium barrel.

PerfectBlend Thinner: with 25 uniquely designed, ultra sharp thinning teeth with micro serrated edges. Both blades cut to easily create a seamless, soft texture.

DryCutPRO: extra sharp, unique blades glide smoothly through dry hair without any drag.

2022 CarbonLite Combs: high quality carbon combs engineered for an epic performance. Precision molding with completely smooth body & seamless teeth design. Entirely snag-free when gliding through hair.

OG Barber: unique high quality brushes especially designed for barbers.

FineCutPRO: point cutting shears that can be used wet or dry.

NanoThermic PowerGrip: wavy barrel gathers bristles in rows for amazing grip & tension.

NewCycle Brushes: professional thermal and styling brushes made from recycled materials (except cushions & bristles).

NewCycle Apparel: all purpose salon apparel. Made from 100% recycled plastic bottles.

2023 Recycled OG Brush Collection: as part of our commitment to a sustainable future, our regular OG brush are now made with recycled plastic.

Ceramic + ion Blossom: same ceramic & ionic technologies in fresh spring colors.

SuperHP: state-of-the-art hair dryer with efficient brushless motor, powerful ionic generator, & super powerful airflow.

2024 CurlyHair: for detangling, product layering, curl encouragement & scalp care. Tackles the needs & challenges of different curl types.

NanoThermic SpeedXL: extra-Long Barrel. Styles larger sections of hair.