JATAI

ABOUT JATAI INTERNATIONAL® JATAI’s mission is to provide innovative and professional quality beauty implements with world-class customer service and educational support.

To offer great products as a master distributor, we seek out and select only manufacturers who demonstrate superior workmanship, the most advanced technology, and respected business core values of reliability, honesty and integrity.

Accordingly, JATAI represents three major ‘workhorse’ brands that dominate within their categories.

Feather, Seki Edge and Fuji Paper. JATAI is proud to represent brands of lasting value that make a significant difference for beauty professionals – and serve to enhance their skills and artistic capabilities.

Time and market tested, JATAI has kept its culture of caring and commitment to quality for all of its consumers.

However, no brand or product has lasting value unless it backed with education and strong, ongoing support.

JATAI Academy brings beauty tools to creative life with a state-of-the-art online library of ‘go to’ how- to videos. Through the artist’s eyes, we understand that each valued client is your proudest performance.

That is exactly why JATAI strives to give you the edge that helps you do incredible work every time! Since 1950, our commitment has been to make our products and services the gold standard of your industry – our industry.

We know that we must not only live up to your expectations, we must exceed them so you can always deliver your professional best.

one beautiful client at a time! History of JATAI History of Jatai International- Fred Wada Tokyo Olympics 1964 Jatai International was established in California in 1950 as the first liaison office to promote commerce between Japan and the United States following World War II.

Its mission was to help bridge the gap between America and Japan following the war years. The founder of the company, Mr.

Fred Wada was a major influence in bringing the Japanese swimming team to participate in the U.S.

national championships.

His work in this arena eventually led to his being named to the Tokyo Olympic Committee in the years leading up to 1964. Mr.

Wada worked tirelessly around the world influencing countries to support bringing the Olympics to Tokyo for the 1964 summer games.

When Tokyo was ultimately selected as the next Olympic destination for the games, it was this landmark decision and event that changed Japan forever … from a post-wartime economy, into its current economic leadership position in the world today. After the company’s early work was concluded, Jatai was headed up by Mr.

Kay Obayashi whose expertise in foreign commerce steered the company into the import business, and within a few years, was importing hair cutting razors and blades from Shishido cosmetics under the SORI brand.

Thus, began Jatai’s long and respected history in the beauty and barber industry. Within a few years, Jatai changed its manufacturer to Feather Safety Razor Co.

Ltd.

in Osaka, Japan.

It was a critical decision, and began the relationship that exists today as the exclusive distributor of Feather’s beauty and barber products in North America. The company’s first product was Feather’s Switch-Blade Shear with Replaceable Blades, and at its introduction it was one of the most expensive shears on the market.

Thirty-five years later, this high-quality shear is still the most innovative and economical shear. Feather JATAI History of Switch Blade Shears Feather JATAI Relationship History In 1991, Jatai and Feather together developed a revolutionary razor, the Feather Styling Razor with a patented blade guard.

This new razor concept was introduced when razors had fallen out of favor and few were used in the salon.

However, the advent of this unique razor, and the education that went with it, changed hair styling forever; expanding a stylist’s creative universe offering capabilities that shears could not. During this period, Jatai became the exclusive distributor for Ikemoto Brush Co.

which produces Du-Boa brushes and Green Bell which produces Seki Edge personal care items. Jatai has always been a company in a leadership role, with leadership products.

Its mission has been to provide beauty professionals with the finest tools, implements, and education to keep its customers on “the cutting edge” of razor and scissors technology.

All of Jatai’s products bring ‘lasting value’ and enhance stylists’ artistic capabilities..